Direct mail marketing agency Our Keys approached us after recognizing the need to update their marketing strategy from analog to digital. This was a full service project: social media, website design and SEO were all important to the owners. Their business may have been based on a paper product, but they knew they had to establish an online presence in order to increase both its value and reach. They also needed a way to increase the table life of the monthly issue from a short 5 days, and a platform that allowed them to update their own content on a monthly basis.
After firing up a Facebook page and Twitter account, we proposed a new dynamic website design. Our Keys needed a way to remarket the ads they featured in their monthly direct marketing issues, so the best solution was to employ a template that allowed them to publish each individual ad in a coupon store. We also set up a blog to host contributions from local experts, and a page where users could find a digital version of the monthly issue, solving the problem of the issue’s short table life. With some search engine optimization Our Keys became not only the top direct mail marketer in the Florida Keys, but also one of the smartest print advertisers.
Complete Corporate Identity
We Rethought Everything
Value Added, Reach Extended
Now that guests are able to find great deals online, they can share them with people so they can enjoy their favorite local products and services for less.
The power of Our Keys’ monthly issue is increased exponentially with online access to the monthly issue. Their marketing is no longer confined to the kitchen counter.
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
Our Keys has a website that’s easy to access, with coupons right up front, clear navigation in the top menu bar, and a searchable coupon store where guests can find deals for their favorite local services. With the mobile friendly design, users can now present their deals digitally at their convenience. This is not only a great value for them, but for the business owners who receive business because of those great deals.